Leon Wong, Digital Marketing Instructor & Strategist

Who Is Leon Wong?

Great question! Just who is Leon Wong anyway?

That’s ME! I am Leon Wong, the Digital Marketing Instructor and Digital Marketing Specialist. Before I started my exciting career in Digital Marketing, I actually came from a traditional marketing background. My grandfather and my father are entrepreneurs and I remember how I would always visit their offices and listen to their meetings with clients. It was when I was 16 years old that I really started learning how to communicate with clients and understanding what marketing is by attending my first tradeshow in USA as a Marketing Coordinator. I started from the bottom and climbed my way up the ladder through experience and creativity. I didn’t begin creating marketing proposals or connecting with clients right away. Instead, I went to different factories, learned how the production process work and then slowly had the opportunity to talk to clients. Those days were definitely tough, but they were lessons that I will never forget. I learned that everything starts with a foundation and I need to understand the basics before I can accomplish anything.

After 7 years of learning from my family, I decided to get out of my comfort zone and enter the world of entrepreneurship. At the age of 23, I launched my own brand of art supplies. My family worked in the stationery and art supplies industry, so I was very familiar with the market. I understand that there are children in this world that do not have the opportunity to learn about art and expand their creativity. As a result, I wanted to create affordable, yet great quality, art supplies. I understand that in order to promote my brand, I have to become my brand. I AM MY BRAND. Right afterwards, I told myself that I need to have at least 80% of the people either recognize me or remember what I do whenever I attend a networking event. I wanted exposure and I wanted recognition.

The power of networking

Within half a year of networking at the Richmond Chamber of Commerce as well as the Vancouver Board of Trade, I was referred by other fellow members to join the Ambassador’s Club. After a year being an Ambassador, I have succeeded in getting that recognition. I can’t say I am the best at networking, but if anyone is interested in learning how to network, do feel free to contact me and I’ll be more than happy to share my insights with you.

My Journey to Digital Marketing

After being an entrepreneur for 6 years, I decided that it is time to take on another journey. As a result, I sold my company and started looking into what challenges can I tackle. I saw the potential in Digital Marketing and understood how powerful this tool is for any company. I started learning and implementing Digital Marketing Strategies with my own company. I had the knowledge, but I wanted more. Right away, I joined a Digital Marketing Course. After graduating, I was hired within a week by Yellow Pages to become their SEO Campaign Manager.

Highlights of My Career

• Learned traditional marketing from my father and grandfather
• Started my own company at the age of 23
• Sold my company after 6 years as an entrepreneur
• Got hired by Yellow Pages as their SEO Campaign Manager within a week after graduating from a Digital Marketing Program
• First person at Yellow Pages in Canada that succeeded in transfering to another Digital Marketing Department and became the SEM Campaign Manager.
• Opened a lot of opportunities for other co-workers at YP
• Started freelancing and working on SEM Campaigns for companies such as Nurse Next Door.
• Created over 670 campaigns
• Began teaching at RED Academy
• Started Leontrepreneur

After being in the Digital Marketing for several years, I decided to share my experience and knowledge. I wanted to become a Digital Marketing Instructor and teach other people my skill. After my first term of teaching, I discovered a great passion towards teaching. A Digital Marketing Specialist sharing his knowledge as a Digital Marketing Instructor. Unlike traditional education, I prefer teaching base on my experience instead of teaching from a book. Please feel free to contact me if you have any questions. If you want to learn the most updated Digital Marketing skill or tool, make sure you subscribe to my mailing list down below for updates!