Search Engine Marketing

Search Engine Marketing Specialist In Vancouver

What is SEM?

Search Engine Marketing is often used when we are referring to paid online advertising. You will often hear people say PPC (Pay Per Click) or CPC (Cost Per Click) when they talk about SEM. Unlike your usual advertising, you will not be charged until a person clicks on your ads, hence, PAY per click. The most used Search Engine for the ads would be Google and Bing.

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What are Google Ads?

Google Ads, aka Google AdWords, is an online advertising platform that Google designed to help advertisers promote their service or products using keyword bidding. Google Ads is a Pay Per Click format of advertising. As a result, it will not cost advertisers anything until a person clicks on the ad. Since advertisers don’t have to pay for the ads until it’s been clicked, this is a great platform for any business size. Leontrepreneur will be explaining more about how Ads are ranked on our blogs. The bidding process is complicated and there are many factors that you can work with in order to fully utilize your budget.

Why should I use Google Ads?

It won’t cost you a dime to advertise on the biggest Search Engine in the world until your ads get clicked on. WHAT MORE CAN I SAY? HOW CAN YOU BEAT THAT? This is a great way to, not only to get conversions, but exposure as well.

I always say that Google Ads is a great way for small to medium size business to get the exposure or potential clients since it is a platform where they can compete with bigger companies. It’s not just about who has the most money to bid on the position of the ads. There are strategies and techniques where business owners can use to stand out from the crowd. As a Digital Marketing Specialist, my duty is to always try to do what’s best for my clients. There are 2 major types of format in terms of Google Ads, which are Search and Display. Let’s take a closer look at this

What are Google Search Ads?

Search Ads are the ads that appears on SERP (Search Engine Result Page) when people are searching for something that they have in mind. When you search for something, the first couple of results are Google Ads. Even though they are labeled “Ads”, 60% of the people don’t realize it and assume these are just regular websites. A lot of people ask me how Google determines when your ads will show up. 

3 Factors That Determines How Your Ad Shows Up

 A lot of people ask me, a Digital Marketing Consultant, on how Google determines when your ads will show up. To make it simple, your ads will show up according to these 3 factors:

  • Keywords that you’ve selected
  • Your ads relevancy to the search query
  • Google

I will go more in-depth in terms of Quality Score as well as your max bid later on in my blogs. The keyword list that you created gives Google an idea on what type of industry you are in, service that you provide or the product that you are selling. It is what Google will look at when people type in their search query. If your keyword matches or is similar to what people are searching for, Google will then determine how your ad will appear or when to appear. When we go more advance with SEM, we will understand that there are ways you can control some of the options in terms of when your ads should appear. We can’t 100% control it, but we have options that we can do to get what we desire.

Why is it useful?

Organic traffic is definitely getting harder and harder to rank. We have the Ads, then the local rankings, and finally the organic traffic. We have to get pass all those links before getting to the organic link. Therefore, having your ads appear within the first 4 links resolves this issue. We can at least can some traffic. Furthermore, unlike organic traffic, we can get a lot of accurate data quickly.

Which one is better? SEO or SEM?

That is a question that everybody has been debating ever since Google launched Google Ads. The answer is, they are both important. There are pros and cons for each of them. In terms of Search Engine Marketing, it is a lot faster than Search Engine Optimization, great for data research as well as testing. Also, it can be targeted in terms of demographics, location and even the hour of the day. For Search Engine Optimization, this is the foundation of a website. Without it, your website won’t be shown on SERP. They go hand in hand, and I believe it is beneficial for a company to have both. Imagine if you have your ads as well as your organic website ranking on the first page. This means that you have 2 chances of getting clicked on! That’s more exposure than other competitors.

What should I do then?

Good question! Leontrepreneur is a place for you to learn more about Digital Marketing, taught by an experienced Digital Marketing Instructor, so you can have a basic understanding on topics such as Search Engine Optimization, Search Engine Marketing, Social Media and Google Analytics. This is the place to get your resources from a Digital Marketing Specialist. Even if you decide to hire someone to do your Digital Market campaigns, at least you know what they are doing and won’t feel lost. Make sure you either take a look at our YouTube Channel, Facebook and our Blog for more updates on the latest trends and what people in the industry are doing. Feel free to contact me if you have any questions.



Search Engine Optimization

Search Engine Optimization, the main foundation of a website. Can we have a website without SEO? How is SEO important and crucial to your visibility on SERP (Search Engine Result Page)? Time to learn more about this!

Social Media

Social Media

Facebook, Instagram, LinkedIn, Twitter and all other Social Media platforms are perfect for you to get your brand name out there. How can a Social Media Specialist help you? Let me explain it.